Content includes quotations
Including customer quotes or expert testimonials boosts AI visibility by around 40%.
Why quotes work
Quotations are the highest-impact content type identified in the GEO paper, with a 40% lift in AI citation frequency. They work for the same reason statistics do: they give the model concrete, attributable evidence rather than vague marketing claims.
A quoted sentence is also easy for a model to extract and re-use in an answer without rewriting. That makes your content mechanically quotable, not just theoretically authoritative.
Where to get quotes
- — Real customer testimonials — with a name, a role, and a company.
- — Conversations with prospects that you transcribed (with permission).
- — Case study interviews. Pull the best sentence verbatim.
- — Expert opinions from people in your space — ask them for a comment.
- — Reviews from G2, Capterra, Trustpilot. Attribute the reviewer.
How to format them
Use a real blockquote element (or Q or cite) so the HTML is semantically a quote. Models key off the markup. Include the attribution inline with the quote, not in a sidebar image.
<blockquote> <p>Acme CRM replaced three different tools and saved us four hours a week.</p> <footer>— Sarah Kim, Head of Sales at Globex</footer> </blockquote>