All checks

skill.md file present

A markdown file at the root of your site that describes your product to AI agents in plain language.

skill.md provides a name

Your skill.md file should declare a product name in a YAML frontmatter block so agents can identify it unambiguously.

skill.md name format valid

The name field in your skill.md must contain only lowercase letters, numbers, and hyphens.

/skill JSON endpoint

A dynamic API endpoint that returns structured JSON about your product's capabilities, audience and pricing.

.well-known/agent.json

The standard agent discovery file, analogous to robots.txt but written specifically for AI agents.

Homepage returns HTTP 200

Your homepage must respond with a 200 status code when an AI crawler fetches it.

Core content visible without JavaScript

Your key content must be present in the initial HTML response. Most AI crawlers do not execute JavaScript.

robots.txt does not block key pages

Your robots.txt must allow crawlers to reach your homepage and main content.

llms.txt file present

A markdown file at /llms.txt that gives AI models a curated map of your most important content.

Sitemap present and reachable

An XML sitemap at /sitemap.xml that lists all your indexable pages.

Logical heading hierarchy

Your page should have exactly one H1 and a nested H2/H3 structure that reflects the content outline.

Meta description present

A meta description tag between 50 and 160 characters that summarizes the page.

Sufficient content length

Pages should have at least 300 words of substantive content. Thin pages rarely get cited.

Clear, plain language

Your content should be readable by a general audience without industry jargon.

No keyword stuffing

Avoid repetitive keyword-heavy phrases. Keyword stuffing reduces AI visibility by around 30%.

Content includes statistics

Adding specific statistics to your content boosts AI visibility by around 37%.

Content includes quotations

Including customer quotes or expert testimonials boosts AI visibility by around 40%.

Healthy internal link structure

Your pages should link to each other with descriptive anchor text so crawlers can discover them.

Canonical URL set correctly

Each page should declare a canonical URL so crawlers know which version to index.

Mobile-friendly meta tag

Your pages should have a viewport meta tag and responsive layout.

Page loads in acceptable time

Slow pages get skipped by AI crawlers. Target under 2 seconds to first content.

Clean, descriptive URL slugs

URLs should be human-readable and reflect the page content.

Schema.org structured data

JSON-LD markup that tells crawlers exactly what kind of entity your page describes.

Open Graph tags present

og:title, og:description, and og:image meta tags so your pages preview well when shared.

About page with entity info

A dedicated About page that tells crawlers who you are, where you are, and why you exist.

Business info findable

An AI crawler should be able to identify your name, what you do, and how to contact you from your homepage alone.

Consistent NAP (Name, Address, Phone)

Your Name, Address, and Phone must be identical everywhere they appear.

HTTPS enabled

Your site must be served over HTTPS with a valid TLS certificate.

Privacy policy present

A linked privacy policy is a baseline trust signal and legally required in most jurisdictions.

E-E-A-T signals present

Experience, Expertise, Authoritativeness and Trustworthiness signals measurably boost AI citations.

Outbound links to authoritative sources

Linking out to trusted external sources raises your own trustworthiness.

FAQ section or Q&A structured data

An FAQ section answers the questions users actually ask — exactly what AI assistants are looking for.

Clear contact and call-to-action options

A visible way to contact you or take the next step, linked from the homepage.

Clear service or product descriptions

An AI should be able to answer 'what does this business offer?' from your homepage text alone.

Unique value proposition identifiable

An AI should be able to answer 'why choose this over competitors?' from your content.

GPTBot not blocked in robots.txt

OpenAI's crawler must be allowed to access your site if you want to appear in ChatGPT answers.

ClaudeBot not blocked

Anthropic's ClaudeBot must be allowed to access your site to appear in Claude's answers.

PerplexityBot not blocked

Perplexity's crawler must be allowed if you want to appear in Perplexity search results.

llms.txt lists key pages with descriptions

An llms.txt that exists is good. An llms.txt with clear page descriptions is much better.

Content updated within 3 months

There is a measurable freshness cliff at three months. Older content gets cited less.

Content structure converts cleanly to markdown

A page whose HTML can be extracted to clean markdown is easier for models to consume.

Self-contained, quotable paragraphs

Write key facts as 1-3 sentence paragraphs that stand alone without surrounding context.

Brand name consistent and prominent

Brand authority is the single strongest predictor of AI citations, with a 0.334 correlation.

Author bios with credentials

Named authors with visible credentials are a major authority signal.

Social proof and testimonials

Customer testimonials, case studies, and reviews establish you as a real, used product.

Certifications and awards

Industry certifications, awards, and partnerships are durable authority markers.

Server response time under 500ms

Your server should return the first byte within 500 milliseconds of the request.

Clean HTML without critical errors

Your HTML should parse cleanly without unclosed tags, duplicate IDs, or structural errors.

Good text-to-HTML ratio

At least 25% of your page's raw size should be actual content text, not markup.