Canonical URL set correctly
Each page should declare a canonical URL so crawlers know which version to index.
What is a canonical URL?
A canonical URL is a link tag in the HTML head that tells crawlers 'this is the authoritative URL for this content'. It resolves duplicate content issues caused by query strings, trailing slashes, and tracking parameters.
<link rel="canonical" href="https://yourdomain.com/pricing">
Why this matters for AI
Without canonicals, the same page can appear under several URLs — with utm parameters, with www or without, with or without trailing slash — and the crawler may treat them as separate pages. That splits your citation signal and hurts your authority.
Rules
- — Every indexable page needs a canonical.
- — The canonical should be absolute, not relative.
- — It should point to the HTTPS version of the URL.
- — A page's canonical can point to itself — that is the most common case.
- — Do not set contradictory canonicals on different pages pointing to each other.