Healthy internal link structure
Your pages should link to each other with descriptive anchor text so crawlers can discover them.
Why internal links matter
Internal links are how a crawler moves through your site. An AI crawler that lands on your homepage and finds no links to About, Pricing, or Blog will see only your homepage. Everything else is invisible.
Anchor text also gives the crawler context. A link that says 'learn more about our API' is more useful than a link that says 'click here' — the model can use the anchor text as a hint about what the destination page covers.
Best practices
- — Every important page should be reachable from the homepage in at most 2 clicks.
- — Use descriptive anchor text, not 'here' or 'read more'.
- — Link related pages to each other contextually, not just through the nav.
- — Avoid orphan pages — pages with no inbound internal links.
- — Keep the total number of links on a page reasonable. Over 200 starts to look like spam.