Open Graph tags present
og:title, og:description, and og:image meta tags so your pages preview well when shared.
Why Open Graph matters for AI
Open Graph tags were invented by Facebook to control how links look when shared on social media. AI crawlers adopted them as a cheap shortcut to the page's essential metadata. og:title and og:description are treated as the canonical title and summary of the page.
If you only have one meta block for an AI crawler to read, it is probably og:description. It is short, specific, and written to stand alone — exactly what the crawler wants.
The essentials
<meta property="og:title" content="Acme CRM — CRM for small teams"> <meta property="og:description" content="A lightweight sales pipeline tool built for teams of 2 to 20 people."> <meta property="og:image" content="https://acmecrm.com/og.png"> <meta property="og:url" content="https://acmecrm.com"> <meta property="og:type" content="website">