Schema.org structured data
JSON-LD markup that tells crawlers exactly what kind of entity your page describes.
What is schema.org?
Schema.org is a vocabulary for describing entities — organisations, products, people, events, articles, recipes — in structured data that search engines and AI crawlers can parse without guessing. It lives in a JSON-LD script tag in your page head.
For an AI crawler, schema.org is a direct line to the facts. No parsing, no inference. If your markup says this page is about an Organization named Acme CRM founded in 2024, the crawler records exactly that.
Minimum useful markup
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Acme CRM",
"url": "https://acmecrm.com",
"logo": "https://acmecrm.com/logo.png",
"description": "Lightweight CRM for small sales teams",
"sameAs": [
"https://twitter.com/acmecrm",
"https://linkedin.com/company/acmecrm"
]
}
</script>Which types to use
- — Organization — your homepage.
- — Product or SoftwareApplication — product pages.
- — Article or BlogPosting — blog content.
- — FAQPage — FAQ sections.
- — Person — author pages.
- — LocalBusiness — physical locations.